Unleashing Gamification's Potential: How Reward, Competition, and Cooperation Drive User Retention in Indonesian Mobile Payments

Rahadian Achmad Prayoga — Mon, 17 Mar 2025 05:41:35 +0000

The mobile payment sector in Indonesia is experiencing rapid growth, yet platforms face significant challenges in user retention. Gamification, the application of game-like elements in non-game contexts, has emerged as a promising strategy to enhance user engagement and loyalty. This study investigates the impact of gamification on user retention within Indonesian mobile payment applications, utilizing the theoretical lenses of affordance theory and social impact theory. Employing structural equation modeling (SEM) with a partial least squares (PLS) approach, we analyzed data collected from an online survey of 462 fintech application users in Indonesia. The findings reveal that reward, competition, and cooperation affordances exert positive and significant effects on social impact dimensions, specifically compliance, identification, and internalization. However, feedback affordance did not demonstrate a significant effect on these dimensions. Furthermore, narrative affordance, representing the storytelling aspect of gamification, moderates the relationship between gamified artifactual affordances and social impact. Notably, compliance strongly influences user retention, while internalization and identification do not show significant direct effects. This research offers valuable insights for mobile payment platforms seeking to cultivate user retention by strategically designing reward systems, fostering healthy competition, facilitating cooperation among users, and crafting compelling narratives to enhance the gamified experience. This study contributes to the body of knowledge by extending the understanding of gamification affordances and their interplay with narrative affordance within mobile payment platforms, providing a novel perspective on how these elements collectively shape user retention in the Indonesian context through the lens of social impact theory.

Precarious Employment in Academia: Unpacking the Dominance of Job Satisfaction Over Organizational Commitment in Predicting Turnover Intention

Alfian Noor, Meiske Claudia — Thu, 15 May 2025 02:24:29 +0000

Precarious employment is an increasingly prevalent feature of the academic landscape, particularly within Indonesian higher education institutions, posing significant challenges for human resource management. This study investigated the complex interplay between job satisfaction, organizational commitment, and turnover intention among non-permanent (contractual) employees at Universitas Lambung Mangkurat (ULM), a context characterized by employment uncertainty. A quantitative, descriptive-analytical survey design was employed. Data were collected via questionnaires from a proportionally stratified sample of 128 non-permanent employees at ULM. Structural Equation Modeling with Partial Least Squares (PLS-SEM) was utilized to test the hypothesized relationships between job satisfaction, organizational commitment (affective, continuance, and normative), and turnover intention. The findings revealed that job satisfaction had a significant positive influence on organizational commitment (β=0.422, p<0.001) and a significant negative influence on turnover intention (β=-0.371, p=0.013) among non-permanent academic staff. However, contrary to some established models, organizational commitment did not demonstrate a statistically significant direct effect on turnover intention (β=-0.216, p=0.108). Furthermore, organizational commitment did not significantly mediate the relationship between job satisfaction and turnover intention in this cohort (β=-0.091, p=0.260). In conclusion, job satisfaction emerged as a more dominant predictor of turnover intention than organizational commitment. The inherent uncertainties and limited long-term prospects associated with non-permanent contractual roles appear to diminish the capacity of organizational commitment to retain employees or mediate the effects of job satisfaction. These findings underscore the critical need for higher education institutions to prioritize enhancing job satisfaction for their precariously employed staff as a primary retention strategy.

Open Access Indonesia Journal of Social Sciences

Unleashing Gamification's Potential: How Reward, Competition, and Cooperation Drive User Retention in Indonesian Mobile Payments

Precarious Employment in Academia: Unpacking the Dominance of Job Satisfaction Over Organizational Commitment in Predicting Turnover Intention